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When using PARA, use the following citation:

Luangrath, Andrea W., Yixiang Xu, and Tong Wang (2023), “Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text,” Journal of Marketing Research, 60 (2), 388-408.

Full Article: https://journals.sagepub.com/doi/10.1177/00222437221116058

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